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You have gotten your book published, and now comes the exciting part -- getting it sold.
As your publisher, we encourage you to become pro-active with us in marketing your book.
Granted, we will do what we can on our end, however, to maximize your return, you should
create and implement your own sales strategies. Feel free to call, or e-mail us any
questions, or if you would just like to brainstorm.
We have enclosed copies of the "promo pearls" we have created, and the mailing lists. If you have a
list of your own, please feel free to send it, and we will send it out for you.
Following is a list of suggested ways to self-promote:
 | Mail letters to the editor of your local newspapers; followed up by a phone call in 7-10 days. |
| Suggest to your family and friends that they post your book on message boards, and talk about it in chat- | |
| rooms. |
| Call your local radio stations -- make them aware that you are now a published author, and offer to do an | |
| on air interview. |
| Go to your local bookstores with book in hand; ask the manager what their terms are for doing a book | |
| signing. If they do not agree, then be courteous and leave ordering information. |
| Have flyers available for bookstore appearances for those who do agree. |
| Go to your local libraries with book in hand and offer to do a reading. If they do not agree, then be | |
| courteous and leave ordering information. |
| Find out what it takes to put your book on an audio cassette or CD. |
| Create a media kit including: 1) flyers; 2) photos; 3) Author bio; and 4) business cards. |
| Send an email to every book review editor listed in the Literary Marketplace Guide. |
| Search the Internet for Independent Distributors/Jobbers. |
| Have book-markers and/or refrigerator magnets designed. |
| Be on the constant look for marketing outlets, and identify your target audience. |
This is by no means an exhaustive list, but it should get you off to a good start. Through our
combined efforts, we hope to move as much of your product as we can. Again, we thank you for
choosing Rapha Publications, and we stand committed to assist you in whatever capacity we can.
| The Pearls of Publishing |
| Rapha Publications 4788 Burro Trail, Suite F Pinos Altos, NM 88053 575-654-0819 terry@raphapublications.com |
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